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Keep going until the map changes.

Hajar Labs makes useful apps and publishes essays about agents, judgment, and useful things.

Explore our work

Our apps

Four tools for a more intentional life

01

Aretic

AI-native meal capture and nutrition tracking for real life.

02

CraveTwist

Rebuilds any food into a healthier recipe without losing satisfaction.

03

Race Set

Event-specific training for the athlete who will actually train it.

04

Ownspoken

Distinctive, defensible perspectives for executive communications.

About Hajar Labs

In 2007, I moved to Dubai.

Before smartphones put a blue dot on every road, I would take the Jeep into the Hajar Mountains with paper maps, a compass, and more curiosity than certainty.

The best days were the ones when the route ran out and the next turn had to be found.

I spent fifteen years in the UAE, exploring those mountains, meeting my wife, and building a life that eventually brought us—with our two daughters—to Texas.

Hajar Labs takes its name from that practice: keep going, pay attention, and make a map where none exists.

I build useful apps from things I’ve learned and needed myself. I hope they help you too.

Read Keith’s story

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