Writing on positioning, narrative, demand creation, and how signal beats noise in modern marketing.
38 posts
Match Group’s synthetic persona layer lets teams test features before real users react. In parallel, an AI-generated story won a major literary prize amid detection controversy. Together they show the same shift: authenticity stops being a default property of the artifact and becomes a deliberate d…
A Reuters report on US and Chinese AI guardrails points at a deeper shift: safety is becoming an evaluation interface. The leverage is not headline agreement. It is who designs the proof artifacts, who approves the reviewer, and whether those evidence chains are portable enough to become market inf…