Writing on positioning, narrative, demand creation, and how signal beats noise in modern marketing.
38 posts
The next operating system battle will not be a better phone. It will be about who routes your intent into action. Apple, Google, and OpenAI are converging on the same prize: an agentic command layer that executes across the apps you already use. The strategic pressure is now clear, and the leadersh…
Waymo just treated retired robotaxi batteries like booked capacity for the grid. Not a sustainability story. A procurement-grade reliability layer with delivery timelines. This changes how power gets marketed, underwritten, and planned for AI-adjacent compute.
Gemini Spark reads like a quiet reframing of what a brand is: not a place you visit, but an agentic presence that operates around the clock under user direction. Pair that with Kaltura’s embeddable agentic avatars and the shift becomes operational. The marketing surface is changing from sessions to…
Two launches, one pattern: marketing platforms are starting to sell the governed workflow loop that keeps approvals, frequency rules, provenance, and measurement invariant while AI frontends change. That is how integration debt becomes a product category.
Dell proves the infrastructure demand. A token blowup proves appetite. Neither proves AI spend converts into customer motion. Attention-reallocation velocity is the 60-day, cohort-based KPI bundle finance teams can actually defend.
Chatbots can be fluent. The competitive question is what survives the handoff. Weave’s omnichannel receptionist and the Workday-Microsoft agent identity push reveal a new CX surface: continuity infrastructure. Measure state preservation, not just conversation speed.
ChatGPT Search, Perplexity, and Google AI Overviews are making discovery and verification one screen. The winning GTM asset is no longer keyword rank. It is a citation footprint: a structured claim-to-proof architecture that earns trust when risk becomes salient.
Robinhood did not add an AI feature to a trading app. It introduced a new product primitive: an agentic account with scoped money, a preview gate, a live activity feed, and instant revocation. That shifts consumer finance from choosing products to deploying strategies run by agents, with execution…
OpenAI made Codex goal mode broadly available across the app, IDE, and CLI. Gartner simultaneously established enterprise AI coding agents as an evaluable category and named OpenAI a Leader. Read together, they flip the operating contract: “done” can no longer be a sentiment. It must be an inspecta…
The model worked. The workflow did not. As agentic AI moves into live operations, failures increasingly happen at the seam between recognized intent and the next state the system is allowed to enter. Call it integration debt. It is auditable, fixable, and it shifts the frontier advantage from model…
Google’s AI Mode and Rakuten’s Mirai are collapsing performance marketing surfaces into agent-native decision points. The old unit of measurement, the link click, is eroding. The new requirement is to publish agent-consumable actions with acceptance gates and state-change instrumentation so agents…
Deployment is collapsing from months to weeks. In the same week, the FTC punished “active listening” claims that did not match the system behind the campaign. The new bottleneck is verification latency: the time to produce auditable proof that a live AI claim matches current capability. Build a pro…