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Keith Parker

Building useful apps and writing about AI, leadership, markets, and the judgment to make imagined futures real.

A tilted glass pitcher pours a broad ribbon of cream, terracotta and plum liquid. The three layers inside the pitcher remain distinct stripes as they bend through the spout and flow downward.

The New Product Surface Is Where the Work Turns

The next AI product advantage may not be a better answer. It may be better placement: carrying customer and domain context into the moment where work turns into action.

Marketing & NarrativeOperating Model
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The Board’s AI Story Has a Half-Life

A frontier model can move from launch to unavailable in a week. Boards need more than AI education. They need a disciplined way to recognize when a changing capability invalidates the story guiding products, promises, and investment.

LeadershipMarketing & Narrative
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The Agent Is Not the Moat

The agent gets the product name and the animated workflow. The durable advantage is accumulating underneath it: distinctive signal, legitimate customer access, and a learning loop that makes the next response more relevant.

Agentic AIMarketing & Narrative
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Letaido Puts the Marketing Dashboard Inside the Loop

Ahrefs' Letaido points to a shift in marketing software: the dashboard is becoming a window into a persistent agent loop. Routine sensing and analysis can run continuously, while human attention moves toward objectives, interpretation, customer meaning, and creative direction.

Agentic AIMarketing & Narrative
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The Missing Product in AI-Assisted Publishing

AI-assisted publishing does not need a perfect detector first. It needs a better byline: a concise, layered signal that explains what AI did, what human judgment remained, and who stands behind the finished work.

Marketing & NarrativeLeadership
A polished metal film clapperboard with a hand-carved wooden lower edge.

When AI Makes Polish Cheap, the Making Becomes the Marketing

Generative AI is making competent polish abundant. A surprise Chinese animation hit suggests the next creative advantage may belong to brands that make their choices, constraints, and authorship visible.

Marketing & NarrativeAgentic AI
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Can a SaaS Output Carry Its Own Renewal Case?

Google's AI ad disclosure points to a broader product shift: when agents become the user, SaaS products may need outputs that carry their own commercial context into budget and renewal decisions.

Agentic AIMarketing & Narrative
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The AI-Readable Ad Shelf Is Open. Who Is Buying?

AI-readable advertising moves the ad shelf upstream. Brands can now buy presence in publisher pages that AI systems may use to form product recommendations, but a paid placement is still not a recommendation.

Marketing & NarrativeAgentic AI
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An AI Label Can Tell the Truth and Still Reduce Trust

The best AI disclosure is not always the longest. Audiences judge whether AI strengthened the offer or removed the expertise, care, identity, or accountability they thought they were buying.

Marketing & NarrativeAgentic AI
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Who Owns the Customer Context When Agents Can Orchestrate the Campaign?

As OpenAI and Google build delegated marketing work surfaces, campaign execution is becoming easier to rent. The scarce asset is the customer context that tells those systems what should happen next.

Marketing & Narrative
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The Unit of Creation Is No Longer the Asset. It's the Operating Loop.

Adobe’s June 2026 expansion is not “another creative AI feature drop.” It is a product shift that relocates the surrounding workflow into the suite itself. When creative and marketing platforms can execute outcome specs with editable artifacts and clear escalation boundaries, the unit of creation b…

Agentic AIOperating Model
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The New Scoreboard Is Placement: What Google's Gemini Sequence Actually Reveals

Reports say Google’s best coding model is about six months behind the frontier. Yet Google shipped Gemini into Docs, Sheets, Slides, Drive, and Android surfaces. The lag is the decoy. The move is the point: competitive advantage is rotating from model IQ to placement economics and task assignment,…

Agentic AIOperating Model